The store design is a reflection of the R.M. Williams signature shoe, beautifully crafted from one piece of leather. Like one piece of leather, custom concrete tiles that mimic the red earth tones of outback Australia wrap the entire retail environment and serve as backdrop for the RM Williams line. White corian shelves are layered rhythmically along the walls until they reach the higher white space and diffused lighting, resembling the Australian sky. Black elements in the form of steel rods and signage interrupt the composition.